The 2016 Guide to Account-Based Marketing
Did you know that 80% of companies that have adopted ABM are seeing positive results on their revenue?
A recent ABM benchmark survey of 500 B2B marketers in US and Europe confirms that companies using ABM are seeing positive results on their revenue. Download this new guide to learn more about why Account Based Marketing makes sense and how to deploy an effective ABM program.
In this guide, you will discover:
- 6 essential steps for a successful ABM program
- 3 trends that are driving ABM adoption
- How to raise the conversion rate of your target accounts by 57%
- 3 maturity stages of ABM