The 2016 B2B Retargeting Guide
How to better educate, influence and engage target accounts?
Most marketers and sales people are too dependant on email to nurture target accounts. However, website conversions, email open rates and email click-through rates continue to drop -making email much less effective than in the old days.
Today, new ad targeting innovations have opened up tremendous revenue growth opportunities for B2B marketers. In this ebook, you will learn:
- How account based retargeting helps accelerate B2B sales
- How to align your ad nurturing program with your sales goals
- Key tips for a successful account based retargeting program