Paris, June 23, 2016 – Azalead, the international leader in Account Based Marketing (ABM) announced today an ABM integration with Salesforce Pardot. Azalead now pre-fills Pardot web forms and personalizes web page content according to the company visiting the website.

Azalead patent-pending Company ID technology identifies companies visiting a website even if they don’t fill in a web form. Azalead uses this real-time marketing intelligence to personalize Pardot landing pages and pre-fill Pardot web forms. This drives higher conversion rates and improves quality of lead data.

According to recent survey by VB Insight of over 400 marketers using web personalization tools, 87% have seen a lift of at least 5% in their most important metrics.

“This integration means that Pardot marketing automation customers can identify more target accounts and automatically engage them with relevant content,“ said Nick Heys, CEO at Azalead.

“With Azalead and Pardot, we identify new and known accounts on our website and nurture them with both email and display ad retargeting. Pre-filled web forms and personalized landing pages are leading to more website conversions” added Patrice Orenes, Marketing Manager at Bonitasoft.

For more information, please visit go.azalead.com/PardotABM