B2B buying has changed more in the last five years than any time in history. Your buyers are more numerous, more digital and more demanding. They do anonymous research and want it to stay that way. What does that mean to you? All this lengthens sales cycles and ultimately, damages revenues.
Meredith Bell, Azalead's President Americas and VP of World-Wide Sales, talks expansion of our "hyper-aware" platform to the U.S. and Azalead's unique profile as an international provider of ABM software and services. Rising to the challenging world of B2B marketing, Bell explains the need to adapt to new B2B buyers who are digital, independent, and buy in ever-growing committees.
The chaos of B2B buying is leading to a downward spiral in sales & marketing performance. With Azalead, we now offer the world’s most comprehensive solution for Account-Based Marketing.
We look forward to this new and exciting phase of our development.
Johan, VP Sales Northern Europe