Become Hyper-Aware of Account Activity
B2B buying has changed more in the last five years than any time in history. Your buyers are more numerous, more digital and more demanding. They do anonymous research and want it to stay that way. What does that mean to you? All this lengthens sales cycles and ultimately, damages revenues.
Final step in your ABM journey is measuring the results of your ABM program. Account-based marketing requires a new set of metrics than are used in traditional lead gen marketing? Metrics reflect engagement of your account as a whole and should measure the impact on revenue generated.
The chaos of B2B buying is leading to a downward spiral in sales & marketing performance. With Azalead, we now offer the world’s most comprehensive solution for Account-Based Marketing.
We look forward to this new and exciting phase of our development.
Johan, VP Sales Northern Europe