BE ALIGNED.

Align your sales & marketing with your customer’s timing and needs.

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Step up your game

The First Integrated Platform For Account-Based Marketing

1. Account-based retargeting and IP advertising

1. Account-based retargeting and IP advertising

Focus your advertising on the accounts that count

“Spray & pray” advertising is wasteful and annoying. Now you can focus your ads only on your most important accounts. Break free from the limitions of email to reach, teach and engage more people at your target accounts. Measure the impact of your ads at an account level.

2. Sales enablement

2. Sales enablement

Help your sales team become "Customer Aware"

Sales reps that use Azalead have a competitive advantage because they are the first to know when their target accounts are on their website. Sales reps can see the buyer journey for each of their target accounts and understand which products or services each account is most interested in.

3. Account based website personalization

3. Account based website personalization

Build a memorable buying experience

Account based website personalization drives significantly higher levels of engagement. And your customers enjoy a more memorable buying experience. Azalead serves up personalized welcome messages, pre-filled webforms and industry specific marketing assets even for first time anonymous visitors.

4. ABM Measurement

4. ABM Measurement

Mesure marketing impact on business metrics

Old-school marketing metrics like opens, clicks or MQL’s don’t make sense to ABM marketers. Azalead enables marketers to measure marketing impact at an account level including coverage, awareness, engagement, sales cycle, sales pipeline and revenue.

5. Account sensing

Capture 10 times more account activity than marketing automation and analytics software.

5. Account sensing

95% of website visitors leave without a trace. That’s because everyone hates filling in web forms! Azalead tracks account behaviour even if they never fill in a web form. Our sensors capture account engagement data across all digital contact points including website, email marketing, corporate email and ads.

Our patent pending technology is based on a real-time Company IP & Cookie database, email domain IP association, cookie tracking and machine learning on unregistered IP’s. We provide deep coverage of your target accounts worldwide, whether they visit from their office, home or from a mobile device.

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6. Integrations

Integrate Azalead with your Sales & Marketing Apps

6. Integrations
  • Salesforce CRM
  • Microsoft Dynamics
  • Oracle Eloqua
  • Microsoft Dynamics 365
  • Salesforce Pardot
  • HubSpot
  • ClickDimensions
  • Marketo
  • WordPress
  • Drupal
  • Joomla

Azalead works as a stand-alone platform but you’ll see amazing results when integrated with your CRM and Marketing Automation Systems. Imagine if your sales reps could see website visits and marketing engagement activity at an account level in their CRM. At last your marketing team will be able to measure their impact on the sales pipeline and identify key accounts that need more nurturing.

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