BE ALIGNED.

Line up your sales & marketing with your customer’s timing and needs.

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Step up your game

Check out the game-changing features of the Azalead platform.

1. Account-based retargeting and advertising

1. Account-based retargeting and advertising

Teach & influence your target accounts from inquiry to close.

“Spray & pray” marketing is wasteful and annoying. Now you can focus your ad nurturing only on the accounts that count. Go beyond the limits of email marketing to reach, teach and engage more people in your target accounts with programmatic ads. With the Azalead Ad Management Application, you can manage and measure event based ad programs for target accounts.

2. Sales enablement

2. Sales enablement

Research shows that most deals go to the sales rep that responds first.

Calling on accounts at the wrong time and with limited customer knowledge is an annoyance for both customers and sales reps. Sales reps win more deals faster when they call on the customer at just the right time and with knowledge on what products and services they have shown interest in. The Azalead Sales Enablement Application delivers real time buying signals to sales reps via email alerts, mobile app and directly into their CRM.

3. Account based website personalization

3. Account based website personalization

You never get a second chance to make a first impression.

Today, most buyers expect their vendors to recognize them and their needs. 86% of companies say that personalization plays a key role in their purchasing decisions. Account based website personalization drives significantly higher engagement and conversion rates with target accounts. The Azalead Website Personalization Engine serves up personalized welcome messages, pre-filled webforms and industry specific marketing assets even for first time anonymous visitors.

4. ABM Measurement

4. ABM Measurement

See your marketing impact on sales

Old-school marketing metrics such as number of impressions, click through rates and leads don’t make sense to ABM marketers. Today, marketers want to prove that their programs impact the sales pipeline, accelerate sales cycles, average deal size and revenue growth with target accounts. Azalead dashboards and reports provide business metrics at an account level including: target account coverage, reach, awareness, engagement, open sales opportunities and revenues.

5. Account sensing

Capture 10 times more account activity than marketing automation and analytics software.

5. Account sensing

95% of website visitors leave without a trace. That’s because everyone hates filling in web forms! Azalead tracks account behaviour even if they never fill in a web form. Our sensors capture account engagement data across all digital contact points including website, email marketing, corporate email and ads.

Our patent pending technology is based on a real-time Company IP & Cookie database, email domain IP association, cookie tracking and machine learning on unregistered IP’s. We provide deep coverage of your target accounts worldwide, whether they visit from their office, home or from a mobile device.

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6. Integrations

Integrate Azalead with your Sales & Marketing Apps

6. Integrations
  • Salesforce CRM
  • Microsoft Dynamics
  • Oracle Eloqua
  • Microsoft Dynamics 365
  • Salesforce Pardot
  • HubSpot
  • ClickDimensions
  • Marketo
  • WordPress
  • Drupal
  • Joomla

Azalead works as a stand-alone platform but you’ll see amazing results when integrated with your CRM and Marketing Automation Systems. Imagine if your sales reps could see website visits and marketing engagement activity at an account level in their CRM. At last your marketing team will be able to measure their impact on the sales pipeline and identify key accounts that need more nurturing.

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