Cisco chose Azalead as part of a co-marketing program to boost sales with channel partners such as Aciernet. Prior to Azalead, Aciernet ran a traditional inbound marketing strategy, largely reliant on email but most of the leads never converted to sales.
ABM Program Results:
- Sourced and prioritized target accounts most likely to buy.
- Reached and influenced target accounts with account based ads.
- Grew Cisco sales by over 10%