Bruno Pinna, Global Head of Marketing, Atos Canopy

Atos Canopy launched an Account-Based Marketing program to focus their media spend and grow engagement with top accounts.

With Azalead, they achieved the following results:

  • A 12-fold increase in the number of target accounts engaged.
  • The number of website visits by target accounts quadrupled.
  • Account-Based Retargeting became the #1 source of web traffic for target accounts.