Atos built a scalable ABM program for key accounts

“Thanks to Azalead, we were able to grow engagement with 12 times more key accounts.”

Bruno Pinna
Global Head of Marketing and Communications, Canopy (The Atos Cloud)

Bruno Pinna, Global Head of Marketing and Communications, Canopy

Atos Canopy launched its Account-Based Marketing (ABM) strategy to engage more effectively with major accounts and provide the sales team with new target account opportunities.

With Azalead’s support, the Atos Canopy marketin…