The New B2B Buying Cycle

Learn about how B2B buying habits have changed

The B2B buyer has changed. It is an unassailable truth that in recent years he has evolved to become a digital savvy, master/ mistress of the Internet with a strong taste for self-education.

As a result of the buyer’s self-sufficiency, today it has become harder for sales reps to engage, teach and influence at the early stage of the buying cycle. In order to be truly effective, B2B sales and marketing operations need to embrace the change with Account Based Marketing.

In this White Paper you’ll learn:

  • What the new B2B buyer look like.
  • What this means for B2B sales teams and marketers.
  • The role of Account Based Marketing in the new buying cycle.