THE HYPER-AWARE PLATFORM FOR
ACCOUNT-BASED MARKETING

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The Whole Solution For ABM

Azalead is a fully integrated platform for ABM with account sensing at the heart. Our whole solution will improve your sales & marketing resource allocation, educate your buying committees early and help build a memorable buying experience.

Applications Included in Our Platform

Identify Anonymous Buyer Activity

Account Sensing

Capture 10 X more account activity than with marketing automation software.

Account Sensing tracks 1st party buying signals from your customers and prospects. Our sensors collect account engagement data from all of your digital contact points including your websites, ads, marketing emails, sales emails and even IoT.

Our patent pending technology uses AI to determine account activity even when they visit from an unregistered IP address. We provide deep coverage of your target accounts whether they engage from their office, home or from a mobile device anywhere in the world.

Account Sensing Octopus

 

Reach The Entire Buying Committee

Account-Based IP Advertising

Zero Wastage Advertising

Our Account-Based Advertising application helps you build awareness with all decision makers and influencers within your target accounts. We use our unique combination of international IP/Account database, Business Audience and programmatic ad platform to send personalized ads to all stakeholders within your target accounts. Azalead provides both tools and services to your manage ad programs and pull reports that show awareness, engagement and impact on sales pipeline.

Build a Memorable Buying Experience

Account-Based Website Personalization

Customize Messages For Each Account

You never get a second chance to make a first impression. Companies that use Azalead website personalization are seeing over double the engagement rate with target accounts. More importantly your customers will get a memorable buying experience when they research your website anonymously.

Through our API, Azalead serves up personalized welcome messages, pre-filled webforms and industry specific marketing assets even for first time anonymous visitors.

Website Personalization

Engage early in the buying cycle.

Account-Based Ad Retargeting

Retarget Only Target Accounts

Account-based retargeting nurtures your key accounts early in the anonymous research phase of the buying cycle. Azalead identifies anonymous target account visitors when they come to your website and follows up with a sequence of personalized display ads throughout the buying cycle.

We use our patent-pending account sensing technology integrated with our programmatic ad platform to deliver your ads with zero wastage. Azalead provides both tools and services to manage your ad retargeting programs and pull reports that show awareness, engagement and impact on the sales pipeline.

Monitor ABM Performance

Account-based analytics

See How You Move The Needle

Account-Based Analytics

Azalead Analytics provide a unified view of your marketing efforts at an account level. Our website analytics tools show you which pages are most popular with each account. Our dashboards and reports give you visibility on how your display ads, retargeting, email, social and paid search programs are driving engagement with target accounts. We even synch with your CRM to show how your marketing is impacting the sales pipeline and revenue.

Optimize Sales Timing

Sales Enablement Tools

Align Sales With Buyer Readiness

With Azalead Sales Enablement tools, your sales reps will have a competitive advantage because they will be the first to know when their target accounts engage with your digital properties. Your reps will get alerts and see the buyer journey for each of their target accounts. This helps your sales teams optimize their sales timing and customize their messages based on both anonymous and non-anonymous account activity.

Our sales enablement tools come as a Web App, Mobile App and through integrations with CRM tools such as Salesforce.com or Microsoft Dynamics.

Get a 360° View Of Account Activity

CRM and Marketing Automation Integrations

A Unified View of Account Activity

Azalead provides integration packages and services for your CRM and Marketing Automation tools – so you can pull all your data together at an account level in Azalead.

Our integration methodology & deliverables include Marketing Kick-Off Meetings, Technical Team Meetings, Sandbox Installation & Validation, Production Installation, Marketing & Sales Training and Ongoing Matching QA.

 

Customer References

These companies are turning the chaos of B2B buying to their advantage