Account-Based Marketing through practical case studies
A question you probably ask yourself: what do others do to improve their marketing performance and invcrease their sales?
The aim of this guide is to present the components of an ABM strategy through practical case studies and to take you behind the scenes of companies like Aciernet (a Cisco Gold partner), Sidetrade, Talend, Ecomundo, Limonetik and iAdvize, all believers in Account Based Marketing.
You will find out how they achieved the following results:
- +20% new target accounts detected by the Azalead technology
- 35% acceleration of sales opportunities by marketing
- 57% rate increase in their target account pipeline
- 27% increase of value in the sales pipeline
- The conversion rate of the web site was multiplied by 2