Account-Based Marketing in a Nutshell
The old email centric model for B2B marketing is broken. According to SiriusDecisions and Forrester, over 99% of leads never convert to a sale. That’s just one reason why forward thinking B2B marketers are now turning to Account-Based Marketing (ABM).
This guide will provide you with an overview of everything ABM and how you can benefit.
- What is Account-Based Marketing (ABM) and how it works
- How ABM aligns Marketing & Sales with best customers
- How to engage and grow revenue with target accounts