Account-Based Marketing in a Nutshell

Learn all about ABM in this easy guide

The traditional model for B2B marketing is broken. According to research by SiriusDecisions and Forrester, over 99% of leads never convert to a sale. That’s just one reason why Account-Based Marketing (ABM) is growing in popularity.

This guide will provide you with an overview of everything ABM and how your company can benefit. You will learn:

  • What exactly is Account-Based Marketing (ABM)
  • The mechanics of how it works
  • How ABM aligns Marketing with Sales
  • How to grow revenue with the accounts that count