We're building the whole platform for ABM


with a vision to change the world of B2B marketing.

We pioneered a whole new approach to Account-based marketing with our hyper aware platform and integrated suite of ABM applications. We are the disruptive vendor in a market where most ABM programs are still too email or direct mail centric.

Our vision, technology and talent have fueled our rapid growth worldwide.

Azalead empowers B2B companies by making them hyper aware of customer activity. Global Enterprises such as SealedAir, JLL and Gemalto rely on us to grow both engagement and revenue with target accounts. With our suite of applications, our customers see less wastage, bigger deals, shorter sales cycles and higher win rates.

We teach & challenge our customers every day.

  • We are. an international software company changing the world of B2B marketing.

  • We think. and act like owners. Our “can-do” attitude drives results.

  • We share. We are a teaching & learning organization.


Azalead is led by international SaaS & B2B marketing veterans, passionate about building a unique teaching & learning company.


  • Nick Heys CEO
  • Laurent Le Jariel CTO
  • Meredith Bell President Americas & WW Sales
  • Stephanie Kidder CMO
  • Rich Flati VP Customer Success
  • Jeff Lebecque CFO
  • Jean-Yves Simon VP Product
  • Johan Sundstrand VP Sales, Northern Europe


  • Christophe Poupinel CEO Ooreka
  • Benoit Grossman Managing Partner Idinvest Partners
  • Geoffroy Bragadir Managing Partner Aurinvest
  • Nick Heys Chairman


  • Sébastien Bock GVP Technology Rakuten Marketing
  • Etienne Viellard CEO Eleius
  • Didier Andrieu CEO Trivia Marketing

We hire for attitude & we train for skill.

We’re picky about who we work with. That’s because we’ve built an environment where every single Azaleader makes a big impact. What we seek are passionate people that are not afraid to take risks. People who want to learn, teach and make things happen. That’s our culture and our promise.