ABM Managed Services

We offer a range of bespoke and pre-packaged managed services so you get the most out of your Account-based marketing investments. Our consultants supplement your team and deliver the added bandwidth and expertise from Strategy to Program Execution

Categories Tasks and deliverables
Strategy Define business goals for target account journey management, including how it complements the existing go-to-market strategy; audit your existing processes, technology platforms, and integrations; articulate metrics, goals, and frequency of reporting; recommend organizational changes, including skills development and sourcing.
Program design Develop segmentation strategies; analyze and develop target account tiers; define buyer journeys; analyze and audit content.
Implementation Setup and configure the Azalead ABM Platform, integrate with Website, CRM, Marketing Automation and other tools as required and generally through APIs and Packages.
Integrations Integrate the Azalead platform with CRM, Marketing Automation, Sales Email and Website systems.
Program development Design omni-channel account based marketing programs for specific business goals (e.g., Cross-Sell, Up-Sell, Adoption, Competition Killer)
Content and creative Design campaigns; develop marketing content (retargeting ads, display ads, and email templates, graphics, icons, infographics, white papers, animations, videos).
Program execution Execute individual campaigns (e.g., build segments, create and send ads, build landing pages); generate performance reports, monitor account coverage, monitor ad delivery and manage database hygiene.
ABM Managed Services Packages
Managed Service Description
Audience Builder Our experts pull together data from all your customer contact points to build actionable marketing audiences for your ABM programs and campaigns. As the volume of your data grows, we build new segments for greater personalization and relevance.
Content Repurpose We repurpose your marketing assets to generate ads and content with Commercial Insight that moves the commercial needle.
A/B Testing Our consultants turn ideas into powerful tests. Our A/B split marketing services help you continuously drive more account engagement without increasing ad spend.
CRM Integration Our technical experts leverage our CRM integration packages to build bi-directional data flows between Azalead and your CRM. Integration services include sandbox and production installation, validation, training and support.
Website Personalization Our consultants work with your marketing and development teams to document your website personalization strategy and plan. Our technical experts work with your developers to leverage the Azalead API and documentation to execute your personalization campaigns.