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{"companyName": "TOTAL S.A.", "nationalId": "542051180", "naceCode": "0610", "size": "Very large company", "legalForm": "SA", "industry": "Electronics", "employee": "100307", "website": "www.total.com", "city": "COURBEVOIE", "country": "France", "countryCode": "FR", "postCode": "92400" }

BE HYPER-AWARE.

Account-Based Marketing starts here.

Download Guide to ABM

BE HYPER-AWARE.

Account-Based Marketing starts here.

Download Guide to ABM

The World of B2B Sales & Marketing Has Changed.

We now live in the world of the hyper-aware B2B buyer.

  • 57% of the purchase decision is complete before your first sales contact. (CEB)

  • 95% of website research is done anonymously. (Azalead)

  • 40% more stakeholders are involved in a buying decision than 4 years ago. (IDC)

Learn more about how the B2B buyer has changed.

Download Report
Stop flying blind Stop flying blind

B2B buyers have become hyper aware.
But most sellers remain in the dark.

Unaware of online account behavior, companies can only rely on spray-and-pray tactics. But blasting all accounts with irrelevant email, ads and cold calls creates frustration and wastage for both buyers and sellers.

Feel the love

The best companies have re-invented the way they market and sell

Find out how
Ideal alignment Ideal alignment

Sales & Marketing AND Customer Alignment

By understanding your customer needs, you can create organizational alignment with buyers. When marketing messages are better timed and pertinent, buyers will listen. With account awareness, sales reps can focus on the accounts most likely to buy.

OUR SOLUTION

The First Integrated Platform for Account-Based Marketing.

Our patent pending Account Sensing technology captures over 10X more account activity than marketing automation or analytics software.

The Azalead platform includes fully integrated applications for Account-Based Retargeting, IP Advertising, Website Personalization, Sales Enablement and ABM Measurement.

See Platform Features
OUR SOLUTION

Our customers - their stories

Global Enterprises rely on Azalead for Account-Based Marketing.

“Azalead has become the driving force behind our Account Based Marketing Program.”

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Maxime Baumard
VP Marketing of Iadvize

"We have now become a hyper-aware sales & marketing organization. The Azalead platform aligns our resources around the most valuable accounts."

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Carole Winqwist
VP Marketing of Bonitasoft

“Thanks to Azalead, we were able to grow engagement with 12 times more key accounts.”

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Bruno Pinna
Global Head of Marketing and Communications of Atos