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{"companyName": "TOTAL S.A.", "nationalId": "542051180", "naceCode": "0610", "size": "Very large company", "legalForm": "SA", "industry": "Electronics", "employee": "100307", "website": "www.total.com", "city": "COURBEVOIE", "country": "France", "countryCode": "FR", "postCode": "92400" }

BE HYPER-AWARE.

Account-Based Marketing starts here.

Download Guide to ABM

BE HYPER-AWARE.

Account-Based Marketing starts here.

Download Guide to ABM

The World of B2B Sales & Marketing Has Changed.

We now live in the world of the hyper-aware B2B buyer.

  • 57% of the purchase decision is complete before your first sales contact. (CEB)

  • 95% of website research is done anonymously. (Azalead)

  • 40% more stakeholders are involved in a buying decision than 4 years ago. (IDC)

Learn more about how the B2B buyer has changed.

Download Report
Stop flying blind Stop flying blind

B2B buyers have become hyper aware. But most B2B sellers remain in the dark.

Unaware of online account behavior, companies can only rely on spray-and-pray tactics. But blasting all accounts with irrelevant email, ads and cold calls creates frustration and wastage for both buyers and sellers.

Allocating resources based on account behavior is the new win-win strategy.

Feel the love

Timely & Tailored Communications Leads to a Better Buyer Experience

Your customer doesn’t feel loved … and you feel unloved because response rates and sales win rates keep dropping.

The best companies have re-invented the way they market and sell

Find out how
Ideal alignment Ideal alignment

Sales & Marketing AND Customer Alignment

By understanding your customer needs, you can create organizational alignment with buyers. When marketing messages are better timed and pertinent, buyers will listen. With account awareness, sales reps can focus on the accounts most likely to buy.

OUR SOLUTION

The Fully Integrated Platform for Account-Based Marketing.

Account Sensing is at the heart of our platform. Our patent pending technology captures over 10X more account activity than marketing automation or analytics software.

Our ABM platform includes Account Sensing and fully integrated applications for Account-Based Retargeting, Advertising, Website Personalization, Sales Enablement and ABM Measurement.

See Platform Features
OUR SOLUTION

Our customers - their stories

Global Enterprises rely on Azalead for Account-Based Marketing.

"We have now become a hyper-aware sales & marketing organization. The Azalead platform aligns our resources around the most valuable accounts."

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Carole Winqwist
VP Marketing

"Azalead website personalization generates a 150% uplift in engagement with target accounts.”

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Corinne Esteve Demunsch
Marketing Director

“Thanks to Azalead, we were able to grow engagement with 12 times more key accounts.”

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Bruno Pinna
Global Head of Marketing and Communications