At Azalead, we understand the pain points of sales and marketing teams in B2B organizations. Too often we witness prospects who face friction within their own organization, where you’d expect everyone to be focused on the same business goals. To regain efficiency and realign sales & marketing teams around target accounts, we introduce our prospects to (drum roll please …) Account Based Marketing (ABM) – “the B2B marketing strategy which delivers the highest return on investment, period.” (ITSMA)
In this webinar – hosted by Communication Manager, Liz Hammond – we will get to the bottom of the pain points experienced by sales & marketing teams, and reveal how adopting ABM will turn obstacles into launchpads for sales acceleration. Liz explains how you can implement ABM in 5 easy steps, shares valuable ABM tips, and shows the success of ABM through the experience of Azalead’s customer case studies.