Azalead is a guest speaker at the PWN Paris Marketing Club Event. We’ll discuss the new B2B buying cycle and how to align marketing with sales.
B2B marketing is undergoing a transformation in the buying process. The buyer is increasingly controlling the timing of the purchase decision. Identifying and reaching the buyer early in the sales cycle has become critical for success.
In this workshop we will discuss Account Based Marketing (ABM) and new tools to leverage ABM. We’ll discuss how companies can regain control of the buying process and accelerate sales with target accounts.
PWN Global is a networking and leadership development platform for professional women of all sectors and industries. With over 3,500 members and more than 90 nationalities, this volunteer-led organisation delivers over 600 events a year in a community of 24 city networks. The marketing club of the Paris chapter of EPWN is organizing this conference for B2B marketers.
The event is being held at the Microsoft Ventures Accelerator in the heart of the Paris Start-up district, 6 rue du sentier Paris 75002.
* Required Fields