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Talend Success Story

With Azalead Talend has improved its international marketing performance

“Azalead helps us automate and scale our ABM Program in the US and abroad.”

Ashley Stirrup, CMO at Talend


Talend has chosen Azalead Account Based Marketing (ABM) and Retargeting (ABR) solutions to not only focus their remarketing campaigns on a customized selection of target accounts within their core regions, but also to be able to engage at an industry level.


The results:

  • Increase target account marketing engagement from 24% to 40% within 1 quarter.
  • Within less than 3 months Azalead remarketing ads have reached the 4th position in terms of target account website traffic sources.
  • The implementation of industry targeted ads have contributed to an increase of 57% of the target account ad conversion rates.
  • 20% of the sales pipeline has been influenced by the target account marketing campaigns.


Case Study Talend EN

Read the entire Success Story.