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THE WORLD OF B2B BUYING HAS CHANGED

You’ve seen the research that shows 57% of the purchase decision is already complete before the customer even calls the supplier (CEB).

Imagine if your marketing & sales teams could engage with target accounts early in the buying cycle.

ACCOUNT SENSING

Capture target account activity on your website.

Over 95% of website visitors leave without a trace because your prospects hate filling in web forms! Azalead tracks target account behaviour on your website, email and ads -even if they never fill in a web form. Our patent pending technology includes a real-time Company IP & Cookie database, email domain IP association, cookie tracking and machine learning on unregistered IP’s. We provide deep coverage of your target accounts worldwide, whether they visit from their office, home or from a mobile device.

Capture 10 times more account activity than with marketing automation and analytics software.

 

ACCOUNT BASED ANALYTICS

Acquire deep account knowledge

Website analytics software like Google Analytics or Omniture leave you in the dark when it comes to understanding account activity. Azalead lets sales reps and marketers analyze marketing behavior at the account level.

Monitor your buyer journey from inquiry to sales close.

ACCOUNT PRIORITIZATION

Identify accounts most likely to buy soon

Target account lists are often built using just outside data and “gut feel”. Azalead generates target account lists that match your ideal customer profile AND are already engaged with your marketing content.

Build & maintain high performance target account lists.

ACCOUNT BASED ADVERTISING

Follow your target accounts around with display ads.

Spray & pray retargeting is wasteful and does not work for complex and long sales cycles. Azalead senses when target accounts visit your website -then triggers a series of ads throughout the entire sales cycle.

Now you can stay in their face from inquiry to close!

ACCOUNT BASED WEBSITE PERSONALIZATION

Hello and welcome to Smart marketing.

Azalead serves up tailored website content to your target accounts. Not only does this catch their attention, but it leads to significantly higher engagement and conversion rates. 86% of companies say that personalization plays a key role in their purchasing decisions.

“You never get a second chance to make a first impression”. -Will Rogers

ABM PERFORMANCE MEASUREMENT

See marketing & sales impact at an account level

Old-school marketing metrics such as number of impressions, click through rates and leads don’t make sense in the new world of account based marketing. Azalead dashboards and reports provide business metrics at an account level including: target account coverage, reach, awareness, engagement, open sales opportunities and revenues.

“What gets measured gets improved” -Peter Drucker

The ABM LAB

Here’s where you’ll find the latest ABM resources, news, webinars and expert advice.

 

 

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