Just what is account based marketing and why should I care?
Account Based Marketing is the latest trend in B2B marketing and we are hearing about it more and more.
The principle is very simple:
- 1- Choose the customers with whom you want to work with
- 2- List those future customers by name
- 3- Focus 100% of your marketing & sales efforts on this one list
It’s radical, but very effective; – you choose your future customers by profitability criteria – your business become more efficient – you gain in expertise and legitimacy.
We choose our good friends. Why not choose our customers?
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