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Why convert to ABM ?

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Why convert to Account Based Marketing?


Just what is account based marketing and why should I care?

Account Based Marketing is the latest trend in B2B marketing and we are hearing about it more and more.

The principle is very simple:

  • 1- Choose the customers with whom you want to work with
  • 2- List those future customers by name
  • 3- Focus 100% of your marketing & sales efforts on this one list

It’s radical, but very effective; – you choose your future customers by profitability criteria – your business become more efficient – you gain in expertise and legitimacy.

We choose our good friends. Why not choose our customers?


Improving sales performance with Account Based Marketing

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