Learn in this 3 steps series how to create personalized cycles of pertinent and tailored emails within the strategic accounts
STEP 1 CHOOSE THE RIGHT PACE
STEP 2 CHOOSE THE RIGHT PACE
STEP 3 CHOOSE THE RIGHT PACE
Interact as much as possible to become part of their community
As mentioned above, each email campaign should be organized around a call to action. It’s the minimum, but it’s not enough.
In every email or on your website invite your strategic prospects and clients to connect with you via LinkedIn, Viadeo or Twitter.
Create a Group linked to your topic on three of these social networks and invite your targets to follow, react and interact with you. Animate these groups by planning at least two posts/questions per week to generate reactions.
Read the 2nd step of this series :