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To grow your business through Account-Based Marketing

December 1, 2016 | Stockholm, Sweden


Welcome to an Account-Based Marketing event with two of the leading Account-based Marketing companies in Europe.


Freya has partnered up with Azalead in a European roadshow. First up, in a series of events, is Freya’s hometown of Stockholm.As you all know, the buying journey has changed dramatically. Especially within B2B. It is more important, now than ever, that sales and marketing are working towards a joint goal. To generate revenue from the strategically most important customers.


SiriusDecisions 2016 State of ABM Study finds that ABM adoption continues to accelerate. More than 70 percent of all B2B Companies have staff that are fully or partially dedicated to driving ABM-specific programs. The study also shows that 83 % of all companies that do work with ABM has developed a closer relationship with sales. That number was 34 % last year.


It’s safe to say that ABM-is the fastest growing marketing strategy in the world. But how do you do it the right way? And why should your company jump on the wagon? Come to our event to learn more about how ABM can make your company grow faster than the market.


These are some of the topics we will cover:

What ABM is and how it can solve both your sales and marketing challenges
How you can create an ABM-program that really drives high ROI
 Best practices from large international companies that work with ABM on a global scale
 How you scale your ABM-activities
 How you create personalized content for targeted accounts (and not just for one persona)
 How you personalize the customer’s buying journeys from the very first interaction

Summit Hightechbuilding
Sveavägen 9
Stockholm, 111 57 Sweden
8:30 am – 10:30 am