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4th of June

From 5.30pm to 6.15pm (GMT+1)

B2B buying cycle: Aligning marketing and sales into the buying process.


They are independent. For most of the process they just don’t need you. The product research is done on their own. Studies show that between 50 and 90% of the purchase decision has already been made before the buyer even reaches out.

It’s important to understand these changes, why they’re happening and develop sales and marketing strategies that match the needs of the modern B2B buyer.