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Sidetrade Success Story

Sidetrade increased marketing engagement with target accounts by 30%

“With Azalead, we saw an uplift of 30% in marketing engagement with our target accounts.

Julien Harazi, Marketing Manager

Sidetrade provides business solutions dedicated to Financial Customer Relationship Management. Sidetrade’s market-leading solutions accelerate cashflow generation and enhance profitability by reducing overdue payments and securing customer risk management. Sidetrade launched their ABM program to reach and engage with their target accounts across all digital channels.

With Azalead, Sidetrade experienced an uplift in marketing engagement with target accounts:

  • 5 times more ad exposure.
  • 30% increase in marketing engagement.
  • 35% of sales pipeline influenced by marketing.

Case Study Sidetrade-FR


See how they did it!