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Aciernet & Cisco Success Story

“Azalead senses account activity and builds our priority list of accounts most likely to buy Cisco products.”  Julie Coudyser, Marketing Manager

 

Cisco chose Azalead in a co-marketing program to boost Cisco sales with Aciernet. Prior to launching Azalead, Aciernet had a traditional inbound B2B marketing strategy, largely reliant on email. In addition, the sales team did not have an effective means to prioritize accounts.

 

Results after 12 weeks :

  • Sourced and prioritized accounts most likely to buy.
  • Reached 30% of target accounts with account based ads.
  • Grew sales performance by 10% with real-time alerts.

 

 

Read the full story here.