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To grow your business through Account-Based Marketing December 1, 2016 | Stockholm, Sweden Welcome to an Account-Based Marketing event with two of the leading Account-based Marketing companies in Europe. Freya has partnered up with Azalead in a European roadshow. First up, in a series of events, is Freya’s hometown of Stockholm.As you all know, the buying journey has change...

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Successful ABM: 10 guidelines According to 85% of marketing directors questioned, Account Based Marketing is the strategy that delivers the best return on investment (Source: ITSMA). What’s stopping you from making the switch? 1. Select your target accounts Target accounts could be prospects your business is particularly keen to attract. It could also be existing clients whom you...

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Account Expansion with ABM | Written by Sarah Rimbey I’m willing to bet every time you order that double bacon cheeseburger, and the smiling teen asks the infamous “Would you like fries with that?” you cannot resist. Despite the fact that you promised you would start watching your weight, as soon as the fries are put into the equation, you start to justify the decision to add the fries...

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7 Signs That You Need ABM Summer is in full swing. Work goes on, but at this time of year we like to remember that work isn’t everything it’s nice to have fun too. With that in mind, we thought we could combine both work and fun in this lighthearted take on what signs you should look out for to see if Account Based Marketing should be in your future. So here we go... 1. Your sales...

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Azalead Product Demo See what's new in Azalead! Ready to accelerate your sales with Account Based Marketing? During this webinar our Communications Manager, Liz Hammond will walk you through our latest ABM software platform. Azalead is the #1 international Account Based Marketing company. We help our clients cut wastage on the wrong accounts and grow sales with target accounts. I...

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Nick Heys Recaps the Microsoft Startup Roadshow Fifteen alumni of the Microsoft Accelerator program hit the road for the first Microsoft Startup Roadshow. The five-day event in Seattle and Silicon Valley happened from June 13-17, 2016. Azalead was selected by Microsoft as one of 15 of the world’s most promising startups (out of almost 500). Here’s a recap sent to the Azalead Team from o...

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Are you an ABM rock star? Are you an ABM rock star? If you answered with a confident yes, then back it up with the ABM Report Card that benchmarks you against 500+ organizations by asking 8 simple questions. Not so sure about your #ABMRockStar status? Need a little more backstory? Read on! Rock star (noun) is defined as a person treated as a celebrity, especially one who inspires f...

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ABM, complementary leverage for Marketing Automation | Written by Nathalie Schmidt Marketing automation alone does not generate enough qualified leads. Automated emails sent to leads who filled out a web form on your website simply don’t cut it any more. In fact, 95% of visitors leave a website without filling out the online form and more than 80% of marketing e-mails are never ope...

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Azalead ranked in Top 10 for Marketing Automation Azalead is ranked in the top 10 for Marketing Automation by GetApp, making us a 2016 Category Leader! With 25 reviews and counting, we continually have a better understanding of what works, and what doesn’t work for you, our customers. In knowing this valuable information, we are able to take your feedback into consideration for futur...

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You Had Me At Hello : Website Personalization That Makes A Great First Impression | Written by Liz Hammond People who are enthusiastic, welcoming, friendly and engaging often create a great first impression. Why should websites be any different? They are as much responsible for forming a potential customer's first impression of your company as a face-to-face meeting would be. Website p...

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