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The New B2B Buying Cycle

Discover the New B2B Purchase Decision Process

At the heart of the new B2B buying cycle is the buyer. And it is an unassailable truth that in recent years he has evolved to become a digital savvy, master/ mistress of the Internet with a strong taste for social media.


As a result of the buyer’s self-sufficiency, today it has become harder to influence his purchasing journey and decision. In order to be truly effective, B2B sales and marketing operations need to understand that the new buyer – born into the brave new digital world – has changed form. Embrace the change by adopting Account Based Marketing Automation to target, nurture and win the new digital savvy B2B buyer.


In this White Paper you’ll learn:

    • What the new B2B buyers look like.
    • What this means for B2B sales teams and marketers.
    • The role of Account Based Marketing in the new buying cycle.


Boost your sales with Account Based Marketing!