The New B2B Buying Cycle
Discover the New B2B Purchase Decision Process
At the heart of the new B2B buying cycle is the buyer. And it is an unassailable truth that in recent years he has evolved to become a digital savvy, master/ mistress of the Internet with a strong taste for social media.
As a result of the buyer’s self-sufficiency, today it has become harder to influence his purchasing journey and decision. In order to be truly effective, B2B sales and marketing operations need to understand that the new buyer – born into the brave new digital world – has changed form. Embrace the change by adopting Account Based Marketing Automation to target, nurture and win the new digital savvy B2B buyer.
In this White Paper you’ll learn:
Boost your sales with Account Based Marketing!