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Azalead Software raises €2M in funding

20/3/2015 Written by FinSMEs

 

Azalead Software, a Paris, France-based business-to-business marketing automation company, raised €2m in funding. The round was led by Aurinvest with participation from a group of angel entrepreneurs. The company intends to use the funds to accelerate growth for its platform. Founded by Nick Heys and Hervé Paolini in 2013, Azalead Software leverages proprietary algorithms and pattern learning to provide a business-to-business marketing automation platform that identifies, tracks and delivers display ads to business prospects. The software alerts sales reps when key accounts are ready to engage. Azalead integrates with complementary sales and marketing applications including Salesforce.com and MS Dynamics. The service is used by over 500 B2B companies to accelerate sales.
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