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15/12/2015 Written by Techcrunch
French startup Azalead just raised $5 million (€4.5 million) from Idinvest, with existing investor Aurinvest also participating. The startup is building a platform for account-based marketing, a recent and interesting trend for marketing and sales teams.
Instead of targeting a mass of potential clients to end up with only a few, Azalead surfaces the most interesting potential clients so that you can pitch them your solution directly. It’s more efficient and improves your conversion rate as you can spend time on fewer potential clients.
“In 2015, we did two rounds of funding, we hired 20 people, we won a bunch of customers,” co-founder and CEO Nick Heys told me. “We’ve expanded the product and platform. It’s not only about knowing who …
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