Email marketing automation just doesn’t generate enough MQL’s (marketing qualified leads) from website traffic. That’s because over 95% of B2B website visitors leave without filling a webform and over 80% of marketing emails never get opened.
Azalead complements marketing automation by identifying “top of funnel” target accounts who visit your website and then lets you decide which of them you want to retarget. That’s how you eliminate ad wastage and optimize your marketing ROI.
Account Based Retargeting is a powerful new B2B marketing tactic for up-selling and cross-selling existing accounts and/or for winning new accounts. Your retargeting list could cover the following types of accounts:
Our dashboards show ad retargeting performance and analytics at an account level. Monitor reach, awareness and engagement. Understand which accounts are most engaged and which ones need more nurturing.