The traditional model for B2B marketing is broken. According to research by SiriusDecisions and Forrester, over 99% of leads never convert to a sale.
This is one reason why Account-Based Marketing (ABM) is growing in popularity. This guide will provide you with an overview of everything ABM and how your company can benefit. You will learn:
- What exactly is Account-Based Marketing (ABM)
- The mechanics of how it works
- How ABM aligns Marketing with Sales
- How to grow revenue with the accounts that count