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Account-Based Marketing in a Nutshell

A Free Booklet

The traditional model for B2B marketing is broken. According to research by SiriusDecisions and Forrester, over 99% of leads never convert to a sale.

This is one reason why Account-Based Marketing (ABM) is growing in popularity. This guide will provide you with an overview of everything ABM and how your company can benefit. You will learn:

    • What exactly is Account-Based Marketing (ABM)
    • The mechanics of how it works
    • How ABM aligns Marketing with Sales
    • How to grow revenue with the accounts that count

 

Learn all about ABM.