+1 (315) 707 4360

About Us

Based in Paris and New York
we are a fast growing software company
changing the world of B2B marketing.

azalead about us Paris New York

How We Began

It started with a passion for marketing and technology,
and a vision to change the world of B2B marketing.


We love to discuss the limitations of traditional B2B marketing methods and technology. Nick Heys, previously founder and CEO of Emailvision (now SmartFocus), an international SaaS company with over 100 sales reps, saw firsthand that inbound and Marketing Automation did not always live up to the expectations of B2B marketers.

Recent breakthroughs in big data, machine learning and programmatic advertising enabled us to build a new platform to scale Account Based Marketing.

In 2013, we founded Azalead and pioneered a new category of marketing software.

Today, hundreds of B2B companies around the world use Azalead to win more business with target accounts. Our team is growing fast with over 30 passionate Azaleaders. With backing from leading venture capital firms, the company is accelerating investments in research & development and becoming a global market leader in Account Based Marketing software.

Our Leadership Team

Azalead is led by international software and B2B marketing veterans who bring over 60 years of experience to one of the fastest growing SaaS companies. What drives our leaders is a passion for building a great international MarTech company.

Management Team

Azalead VP Product Jean-Yves Simon 

Jean-Yves Simon

VP Product

Azalead Channel Sales Director Olivier Creiche 

Olivier Creiche

Director Channel Sales


Azalead Senior Customer Success Manager Fanny Dutrey 

Fanny Dutrey

Senior Customer Success Manager

Azalead Sales Director Arnaud Acarie 

Arnaud Acarie

Sales director


Board of Directors


Christophe Poupinel

Founder & CEO Ooreka


Geoffroy Bragadir

Managing Partner Aurinvest


Benoist Grossman

Managing Partner Idinvest Partners


Nick Heys

Founder & CEO Azalead

Tech Advisory Board


Sébastien Bock

Co-founder and CTO at Nextperf


Alexandre Hudavert

CTO & Co-Founder at Kyump

Our Values


Customer Centric

Our customers make us better every day. We keep them at the forefront of everything we do.


Act Like Owners

We think and act like entrepreneurs. Our “can-do” attitude drives results.


One Team

We share ideas and experience across departments and countries.

Our Azaleaders

Azaleaders do whatever it takes to take the job done!

We’re picky about who we work with.
That’s because we’ve built an environment where each person can make an impact on the company and even make a dent in the B2B marketing cloud! We don’t really care much about diplomas. What we seek are passionate people that want to learn, teach and make things happen.

We hire for attitude and train for skill.
From the very start, Azalead was rooted in a culture driven by attitude and a passion for learning. As we grow, we continue to invest in staff training and in a “teaching and learning” culture.

Think you have what it takes to be part of the Azalead team? We’d love to hear from you!

Join us