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About Us

We are a fast growing international software company
changing the world of B2B marketing.

azalead about us Paris New York

How We Began

It started with a passion for marketing and technology,
and a vision to change the world of B2B marketing.


We love to discuss and play with new technology that can change the way companies market and sell. Nick Heys, previously founder and CEO of Emailvision (now SmartFocus), an leading SaaS company with over 100 sales reps, saw firsthand the limitations of traditional B2B marketing.

Recent breakthroughs in IP tracking, machine learning and programmatic advertising helped us build a new technology platform to scale Account Based Marketing.

In 2013, we founded Azalead and pioneered a new category of marketing software.

Today, hundreds of global Enterprises use Azalead to grow revenue with target accounts. With backing from leading venture capital firms, the company is accelerating investments in research & development and becoming a global market leader.

Our Leadership Team

Azalead is led by international software and B2B marketing veterans who bring hundreds of years of experience. What drives our team is a passion for building a great company.


Azalead VP Product Jean-Yves Simon 

Jean-Yves Simon

VP Product

Azalead President Americas 

Meredith Bell

President Americas

Azalead Channel Sales Director Olivier Creiche 

Rich Flati

VP Customer Success

Azalead Sales Director Arnaud Acarie 

Arnaud Acarie

Country Manager France

Board of Directors


Christophe Poupinel

Founder & CEO Ooreka


Geoffroy Bragadir

Managing Partner Aurinvest


Benoist Grossman

Managing Partner Idinvest Partners


Nick Heys

Founder & CEO Azalead

Technology Advisor


Sébastien Bock

Co-founder and CTO at Nextperf

Our Values


Customer Centric

Our customers make us better every day. We keep them at the forefront of everything we do.


Act Like Owners

We think and act like entrepreneurs. Our “can-do” attitude drives results.


One Team

We share ideas and experience across departments and countries.


We do whatever it takes to take the job done!

We’re picky about who we work with.
That’s because we’ve built an environment where each person can make an impact on the company and even make a dent in the B2B marketing cloud! We don’t really care much about diplomas. What we seek are passionate people that want to learn, teach and make things happen.

We hire for attitude and train for skill.
From the very start, Azalead was rooted in a culture driven by attitude and a passion for learning. As we grow, we continue to invest in staff training and in a “teaching and learning” culture.

Think you have what it takes to be part of the Azalead team?

We’d love to hear from you!

Join us