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ABM – MARKET STATISTICS

09/9/2015

Analysts and leading market research all point at a large B2B Martech expansion. The B2B Marketing solutions market is predicted be a billion dollars in the next couple of years and Account Based Marketing is an important part of this. Here are some of our favorite stats.

2018

IDC predicts marketing software will be a $32.4B market by 2018.

30%

Only 30% of marketing emails are opened in B2B.

Hubspot

95%

95% of website visitors don’t submit contact information (they remain anonymous).

SiriusDecisions

27%

According to a study conducted by SiriusDecisions, B2B organizations where marketing and sales are aligned achieved 27% faster profit growth and 24% faster revenue growth.

16%

Only 16% of US B2B companies use Marketing Automation.

SiriusDecisions

10years

Marketing tech will grow 10x in 10 years.

Foundation Capital

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